By Tareq Chowdhury
Just as the
landscape of the internet seems to change on a daily basis, the world of
marketing has been turned upside down with the invention and continued
development of internet technology. And as more and more people gain access to
the internet and utilize it in every conceivable manner, it is more important
than ever for businesses to find new and unique ways to reach out to potential
customers through cyberspace.
Advantages
of Social Networking
There are
many advantages for businesses who build and maintain a strong internet based
marketing strategy, particularly those who work hard at taking advantage of
social networking websites that bring together like-minded people and make it a
little easier to identify where a business is likely to find members of its
target marketing audiences.
Why Social
Networking is breaking the Mold of Traditional Marketing
In the past,
marketing professionals depended on mailing lists and surveys to identify and
reach out to a subset of the population that might be interested in their
products or services. However, today it takes just a few clicks to find many
people who could benefit. The cost savings for businesses are truly incredible,
when they utilize social marketing. For one thing, the cost is significantly
lower than a direct mailing campaign, even when it was very limited in scope.
How to Get
Started in Social Networking
To make a
strong entry into social marketing, the first step is to create an online
identity for the business. The key component to a successful marketing campaign
in social media is a strong website presence. If a business does not already
have a highly functional, useful website, this is where efforts need to be
concentrated. Without somewhere to send prospective clients or customers, a
business with a great social networking campaign will find itself unable to
satisfy demand and the return on investment will be significantly lower than it
could be. Therefore, developing a website that provides visitors with valuable
information and possible discounts.
Offer
Consistent and Quality Content
Once a
business is established with a website, setting up a Facebook page and a
Twitter account will provide the site with visitors on a continuous basis. In
order to develop a social networking following, it is critical to provide
consistent content on a regular basis. Promote your products and services, but
keep in mind that social networking users are looking for you to reach out to them
and tell them something important. Promoting local events and activities will
promote a business with other business owners, who can further offer promotion
for your sales, events and services.
By developing a strong social networking presence, a business
becomes humanized and reaches out to other people in the same way an individual
can. By creating a persona for a business, marketers give customers an entity
to which they can easily relate.
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Find Out
What Social Networking Sites are the Best Match for Your Business
Facebook and
Twitter are just two of the many social networking sites. Young professionals
are beginning to migrate toward Google + and women are spending a significant
amount of time using Pinterest, a new social networking site dedicated toward
letting people define who they are and what they want. This is a unique
approach to social networking that businesses are beginning to use to reach out
to customers.
Any business
looking to expand their customer or client base needs to invest time and money
into a successful social media marketing campaign in order to stay competitive
and to bring in visitors who are likely to be converted to customers because of
a relationship that has been developed long before they ever arrive at the
company website.